Search engine optimization is not a new slang when it comes to increasing your website sales and getting it visible to every search engines in the world. Now, we put a whole new meaning when we say, “the power of words and phrases” — words and phrases can actually rake in dollars to your online business.
After Google’s announcement of possibly pulling the search engine giant from China on the 12th of Jan following sophisticated attempted hacks, copycat sites have emerged in China. Introducing Goojje – Google’s ‘little sister’.
2009 proved to be the year of growth for online searching with a 46% increase according to comScore reports. The reports show that over 131 billion occur online everyday with 22 billion searches taking place in the US. China and then Japan followed with the most searches worldwide placing the UK in fourth also with a growth of 35% on 2008.
Search engine optimisation is a way of getting your site to rank highly on search engines by choosing words and phrases that best relate to your website. As users search these terms it is a sure fire way to display your website at the top. By making changes to your meta tags and HTML, the quality of searches can be improved greatly. Its widely known that the top search engines such as Google, Yahoo and Ask Jeeves like to keep their search algorithms and strategies a secret to stop spam sites from clogging up their searches and still claim credit for the highest search results.
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Most people who want to find something online go straight to Google. When searching for something online, if you can’t find what you want in the first few pages of Google, how many of you go elsewhere. Probably not many, but that’s not to say that if Google can’t give you what you want another search engine can’t either. Would you be able to tell you weren’t using Google? Continue reading
Building links by submitting testimonials to sites is a technique that isn’t mentioned a huge amount in the public world of SEO, but there are various posts and websites that recommend it. And there’s no reason why this shouldn’t make it’s way into becoming, at the very least, a small part of your SEO campaign. Continue reading
During the end of the year many businesses begin thinking about redesigning their website in an effort to breathe some new life into it. During a redesign it’s important to make sure you build the site in a search engine friendly manner. You really need to address a number of SEO tactics before you get too deep into your redesign, this will mean you do not lose your previous traffic and can also gain additional targeted search engine visitors when the new site goes live.
Here are 6 SEO site redesign tips to keep your new site search engine friendly:-
You have probably noticed that, particularly when checking up on the positions of a site you are familiar with, when you search Google, Yahoo or Bing the description that is shown isn’t always what you’ve set as the meta description tag. The title you are shown is usually what you’ve set within the title tag and the URL stays the same but the description, or snippet isn’t quite what you expected. Snippets usually do relate to your search query but when your description tag isn’t good enough, how are alternatives generated and where is the information pulled from? Continue reading
Do you remember the early days of the internet? Search engines were very different in both the way they looked and the way they worked, although some of their ideas have moulded the way major search engines have developed over the last decade.
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Google has unveiled a brand new service – a new service to Google own productbase, that is, not to us lot. URL shortening. While services such as tiny.cc, ow.ly, and tinyurl.com are perfect for the job at hand, goo.gl is Google’s latest efforts to grab a portion of the 2.1 billion clicks that went through the bit.ly service in November this year. Continue reading