With Bing being set as the default search engine page with the latest Internet Explorer 8 updates and with all the hype that Bing has been getting lately it’s not surprising to hear that their overall share of the search market has grown. They still have a long way to go to compete with Google but if things continue the way they are it may be time you started looking into advertising with adCenter – Bing’s version of AdWords.
It comes as no surprise that Bing is advertising on Google AdWords to bring in some extra traffic. Although it did surprise us to hear that Google sees value in Bing’s paid listings program and can be seen advertising in the adCenter to promote their AdWords service.
Maybe this is Google’s way of showing they can afford to make in-your-face gestures by advertising on a direct competitors site, albeit on a small scale. Or maybe it’s a sign that it really is worth looking into Bing PPC. It could be something that will really pay off for you and give you that boost ahead of the competition.
According to Microsoft ads placed in the Microsoft adCenter appear both in the Bing search engine as well as MSN.
Have you used the adCenter? If so, what are your thoughts? Are the conversion rates any better? Are they less expensive? What is your experience with them compared to Google AdWords?
