Building links by submitting testimonials to sites is a technique that isn’t mentioned a huge amount in the public world of SEO, but there are various posts and websites that recommend it. And there’s no reason why this shouldn’t make it’s way into becoming, at the very least, a small part of your SEO campaign.

What Are Testimonials?

In the online world, testimonials are positive comments posted on a website to demonstrate how happy previous/existing customers are. Testimonials are from people who are willing to recommend the service and put their name, even their face or company name, against their comment to vouch for what they’ve said. It is a known fact that they can increase conversion for many sites.

How Can You Use Them to Build Links?

Well, when a testimonial is displayed on the website is often links to the site of the person commenting. This is a valid link and, if you have an exact match domain, can be a great link to have – particularly if the comments are displayed on a websites home page and they are an established website with some level authority and trust.

If you are happy to submit positive comments to a company or website they should be more than happy to publish them – particularly if you are also an authoritative source or well known name or brand.

Have you tried this method of link building? Did you find it effective or difficult to implement? Would you include this as part of your link building campaign? Comment below.