Search engine optimisation is a way of getting your site to rank highly on search engines by choosing words and phrases that best relate to your website. As users search these terms it is a sure fire way to display your website at the top. By making changes to your meta tags and HTML, the quality of searches can be improved greatly. Its widely known that the top search engines such as Google, Yahoo and Ask Jeeves like to keep their search algorithms and strategies a secret to stop spam sites from clogging up their searches and still claim credit for the highest search results.

SEO algorithms are very complex, meaning, for example that a website could be ranked 600th on Google and 1st on AOL. There’s often no need to submit a new site to a search engine as a cleverly placed link to an existing site will do the trick, connecting all the content together on the search engine. From then it takes a few days for all the new sites to be indexed. Now it is imperative that research is carried out to find the best search phrases and keywords to improve your search engine ranking. This is usually time consuming for business’, who are now choosing to seek additional help for this kind of promotion and marketing. A kind of a consultation service to help improve the design and traffic of their site

123 Ranking is one of those that business’ are turning to guarantee their top ten position in search engines. SEO with a difference they are defiantly one to be looked up.

www.123ranking.co.uk

Press releases have become a successful way of Internet advertising. These not only provide valuable inbound links, but also helps to website increase traffic and brand recognition.

There are numerous PR sites out there that claim they can do the job of distributing your press release, but are they all worthy? Short answer is no. So here is a quick list of some good quality free and paid PR sites that you should consider when releasing your next press release online:

Free Press Release Distribution Sites

1. PRLog.org – Pagerank 5 / Alexa 16,551
2. Free-Press-Release.com – Pagerank 5/ Alexa 3,547
3. OpenPR.com – Pagerank 5 / Alexa 42,088
4. PR.com – Pagerank 5 / Alexa 27,482
5. NewswireToday.com – Pagerank 5 / Alexa 51,449
6. EcommWire.com – Pagerank 4 / Alexa 107,600
7. 1888PressRelease.com – Pagerank 5/ Alexa 58,760
8. PressMethod.com – Pagerank 4 / Alexa 66,727
9. PR-Inside.com – Pagerank 4 / Alexa 17,995
10. I-Newswire.com – Pagerank 3 / Alexa 69,619
11. 24-7PressRelease.com – Pagerank 4 / Alexa 46,460
12. Free-Press-Release-Center.info – Pagerank 3 / Alexa 56,516
13. TheOpenPress.com – Pagerank 4 / Alexa 64,691
14. 14. Merinews.com – Pagerank 5/ 49,687
15. PRUrgent.com – Pagerank 3/ Alexa 80,402
16. Press-Base.com – Pagerank 3 / Alexa 389,117

Paid Press Release Distribution Sites

1. BusinessWire.com – Pagerank 8 / Alexa 16,730
2. PRWeb.com – Pagerank 8/ Alexa 9,822
3. PRNewsWire.com – Pagerank 8 / Alexa 7,508
4. PRLeap.com – Pagerank 6 / Alexa 55,935

There are a lot of article marketing websites out there, most of which have a lot of power in the search engines with high PR’s meaning a back link from their site can be very useful useful in terms of SEO. Also because of their power it can mean that if the article is optimised correctly you can gain a top ten Google position under your chosen key term so its not only acting as a quality inbound link to your site but is also drawing traffic through its ranking positions.

The best performing articles are written in small paragraphs (3 to 4 lines in one paragraph) and tend to gain a higher click through rate (CTR) than articles written in big paragraphs. It’s probably due to the fact that small paragraphs increase the readability and scanning power therefore bring more traffic to your website. Try to include useful information in your articles as this will increase the probability of people linking to your article from their blog which will only increase its power.

Article marketing is undeniably a great way of gaining quality back links to your website, and if you create a few unique well written articles each week you will find over a few months that you traffic and web ranking steadily improves. Although using video marketing from sites such as you tube can achieve top positions quicker than that of articles its top ranking life is normally short lived. A good article tends to maintain its positions for a lot longer making it in my option the better option.