After Google’s announcement of possibly pulling the search engine giant from China on the 12th of Jan following sophisticated attempted hacks, copycat sites have emerged in China. Introducing Goojje – Google’s ‘little sister’.
Search engine optimisation is a way of getting your site to rank highly on search engines by choosing words and phrases that best relate to your website. As users search these terms it is a sure fire way to display your website at the top. By making changes to your meta tags and HTML, the quality of searches can be improved greatly. Its widely known that the top search engines such as Google, Yahoo and Ask Jeeves like to keep their search algorithms and strategies a secret to stop spam sites from clogging up their searches and still claim credit for the highest search results.
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Keyword research is one of the first steps most people take when optimising a website in any niche. This research allows you to find out keywords that people search for that relate to the site you want to promote.
Using various tools can help you find more keywords to target. You can often find some great little gems that you wouldn’t usually think of that really are worth adding to your campaign. But with so many out there that all claim to have the most accurate information it’s difficult to finally settle on a list of keywords to use for your SEO campaign. So how can you be sure you’re targeting the right keywords? Continue reading
When researching keywords it’s quite easy to fall into the trap of finding high traffic keywords. For a new website this isn’t always feasible and is unlikely to give you the result you are after quickly.
When researching keywords for a particular niche long-tail keywords (keywords of 4 of more words in total) generally have a lower search volume and can easily be skipped when collating your list of potential terms, particularly by those less familiar with the ins and outs of SEO. Continue reading