Building links by submitting testimonials to sites is a technique that isn’t mentioned a huge amount in the public world of SEO, but there are various posts and websites that recommend it. And there’s no reason why this shouldn’t make it’s way into becoming, at the very least, a small part of your SEO campaign. Continue Reading…

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Internal linking within a website is a very important part of SEO and is an often-overlooked aspect of maintaining a website. With internal links the webmaster has complete control over them so it’s well worth putting in some time to get these right. Here are some tips to make more of your internal linking strategies. Continue Reading…

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Getting your website to be ranked amongst the top of the major search engines is a very hard task. It is hard enough for new websites to try and beat off competition from millions of other websites to rank top of the search engines without Google making it even harder with the “sandbox”.

Google does not trust new sites which is why it would receive very little traffic. It is only when your website receives links that it starts ranking a lot higher on the search engines as Google begins to trust it a lot more.

This is one of Googles methods to ensure the website reaches the very top of the search engine. The whole process to get Google to trust your website could take up to 2 years. This is a long time to wait and it could mean your website does not survive.

Luckily, I have included some tips to help you get your website ranked higher in Google in less than two years. Continue Reading…

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As I’m sure many people have found either when working on a clients site or analysing your own competition the fact that Google along with the other search engines have their “favourites“. There are a small amount of sites in every niche where no matter what content they publish they always seem to  rank well regardless of the content not being optimised or having any inbound links.

In comparison, you on the other hand might have been working extremely hard to rank for that content, through numerous optimisation techniques including gaining quality inbound links yet still have very little to show for it. What people aren’t aware of is that these high ranking sites have managed to reach a high trust level within the search engines which allows their content to rank highly.

A lot of time and patience is needed to build trust within the search engines but here are 25 essential SEO tips that will help:- Continue Reading…

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A top tip to gain trust within the search engines is to make sure you have a number of inbound links coming to as many of your websites pages as possible. By having other web sites linking to a variety of different pages to your site it tells the search engines that your site obviously has lots of worthwhile, useful information and therefore influences their decision in branding you as a trusted website. But it’s not that simple. Continue Reading…

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We’re seeing more and more people submitting their sites to social media websites such as Digg in an attempt to gain popularity within the search engines. This can be a useful tool and act as a good inbound link but overtime this system has been abused by spammers who submit short and meaningless information just to add another link to their books. Many of the social media websites have already become clued up to this tactic and in an attempt to deter spammers have added no follow attributes to their outgoing links. Continue Reading…

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We all have our opinions and stance on buying and selling links and some of us may have seen the effects of doing this. But what about reciprical linking or link exchanges? Do  you know where you stand on this? I do.

My opinion (based purely on my own experience) is that this can still be a great method of increasing positions and generating additional traffic, particularly for new websites of little or no traffic. Although exchanging links excessively can – and likely will – cause issues, here are a few guidelines to ensure you don’t overdo it and to help you get the most from your efforts. Continue Reading…

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Using an article marketing site such as Ezine Articles is becoming ever more popular with SEO companies and users looking to promote their own website. Using such promotional mediums is normally free because the marketing sites make their money from adsense meaning its top priority for a lot of people in today’s economic climate. Continue Reading…

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Although researching the backlinks your competitor has can give you a good idea about the types of links you could be working to obtain, you don’t necessarily need to know this information to compete with them. This will only get you the same links as your competitor – something which is never really needed. Continue Reading…

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Having a set goal in mind, is very important when link building, whether you are one of the many professional SEO companies or a beginner. You need to be focused.

Just like you can’t throw a wide selection of keywords out there and hope that you prospective reader/client will find you, you can’t got out and try to get a link from what seems like every site on the planet. You have to be quite a bit more subtle than that. here are a few points. Continue Reading…

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