Category Archives: On Page SEO

6 Website Redesign Tips To Keep Your Site Search Engine Friendly

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During the end of the year many businesses begin thinking about redesigning their website in an effort to breathe some new life into it.  During a redesign it’s important to make sure you build the site in a search engine friendly manner. You really need to address a number of SEO tactics before you get too deep into your redesign, this will  mean you do not lose your previous traffic and can also gain additional targeted search engine visitors when the new site goes live.

Here are 6 SEO site redesign tips to keep your new site search engine friendly:-

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How Do Search Engines Choose Your Search Snippets?

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You have probably noticed that, particularly when checking up on the positions of a site you are familiar with, when you search Google, Yahoo or Bing the description that is shown isn’t always what you’ve set as the meta description tag. The title you are shown is usually what you’ve set within the title tag and the URL stays the same but the description, or snippet isn’t quite what you expected. Snippets usually do relate to your search query but when your description tag isn’t good enough, how are alternatives generated and where is the information pulled from? Continue reading →

How to Get More Clicks from the Search Engines

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Ever wondered how you can get more clicks from the search engines? You may rank well – above your competition, even – yet you still expect more clicks to your website? There’s one small trick you can do to get people to click on your site rather than anyone else’s… and it’s really simple! Continue reading →

Tips for Optimising Your Product Pages

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Many of the benefits of optimising your individual product pages are too often overlooked, with many sites simply offering very basic product details, photos and a brief description.  So how can you make the most of them from a search marketing perspective? Well, here are a few suggestions… Continue reading →

SEO Optimising WordPress Blogs & Websites

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We all now know that WordPress is a very popular (and powerful) blogging platform that has a whole arsenal of features that can be tweaked and extended through their. Not to mention the fact that WordPress is open-source and can be tweaked to work in almost any way you want with the combination of coding tweaks and their many thousands of plugins.

So with such a flexible and powerful platform (one that doesn’t even need to be used for a blog!) it makes sense to make the most of it’s usefulness and ease of use as a business tool and take advantage of every opportunity to optimise your WordPress blog for the search engines. Continue reading →

Creating a Solid Website Foundation Ready for SEO

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Occasionally you come across a site that quite simply needs to be demolished before even thinking about the SEO. The likelihood of them getting anywhere within the search engines is next to nil. These types of sites need building with SEO in mind from the ground up and can be an expensive and time consuming process that delays the actual SEO.

Luckily, such sites are few and far between. So, to help with building better websites that are much more search engine friendly (whether you use an SEO or not) we’ve devised a quick list of some points you should bear in mind when designing and developing your site: Continue reading →

5 Simple Internal Linking Strategies

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Internal linking within a website is a very important part of SEO and is an often-overlooked aspect of maintaining a website. With internal links the webmaster has complete control over them so it’s well worth putting in some time to get these right. Here are some tips to make more of your internal linking strategies. Continue reading →

How to Build a Sites Trust Within the Search Engines

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As I’m sure many people have found either when working on a clients site or analysing your own competition the fact that Google along with the other search engines have their “favourites“. There are a small amount of sites in every niche where no matter what content they publish they always seem to  rank well regardless of the content not being optimised or having any inbound links.

In comparison, you on the other hand might have been working extremely hard to rank for that content, through numerous optimisation techniques including gaining quality inbound links yet still have very little to show for it. What people aren’t aware of is that these high ranking sites have managed to reach a high trust level within the search engines which allows their content to rank highly.

A lot of time and patience is needed to build trust within the search engines but here are 25 essential SEO tips that will help:- Continue reading →

SEO for Images

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Many web designers and developers seem to overlook images as part of their sites optimisation. Most websites nowadays contain a large amount of images and few actually apply SEO techniques to them.

By not optimising your images you could be missing out on valuable traffic from Google Image Search, which has become one of Google’s most popular search systems.  Here are 5 tips that can help you optimise your images correctly and gain traffic from searches being made for images. Continue reading →

Is Keyword Density Still Relevant in SEO?

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There has been a lot of talk (and argument) and as to whether keyword density is still a factor when it comes to ranking a website. And after all the time and effort that has been put into testing the theory that the keyword density factor still exists, there is still a lot of difference in opinion from even the big names is the SEO world. So is keyword density still a factor in ranking a website today? Or have things evolved? Continue reading →