Keyword research is one of the first steps most people take when optimising a website in any niche. This research allows you to find out keywords that people search for that relate to the site you want to promote.

Using various tools can help you find more keywords to target. You can often find some great little gems that you wouldn’t usually think of that really are worth adding to your campaign. But with so many out there that all claim to have the most accurate information it’s difficult to finally settle on a list of keywords to use for your SEO campaign. So how can you be sure you’re targeting the right keywords? Continue Reading…

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The Standard AdSense font family was introduced to Google AdSense back in February. Now Google AdSense is updating font styles for its ad units once again. Reportedly, AdSense has changed the default font used in the different ad units on the basis of which ad font performs best in a particular ad unit. Continue Reading…

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It seems Google’s display ads – the images ads you see on content websites typically through their AdSense campaign – have a much higher mouse over rate, when compared to the click through rate (CTR) of the same. Continue Reading…

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With Bing being set as the default search engine page with the latest Internet Explorer 8 updates and with all the hype that Bing has been getting lately it’s not surprising to hear that their overall share of the search market has grown. They still have a long way to go to compete with Google but if things continue the way they are it may be time you started looking into advertising with adCenter – Bing’s version of AdWords. Continue Reading…

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