Search engine optimization is not a new slang when it comes to increasing your website sales and getting it visible to every search engines in the world. Now, we put a whole new meaning when we say, “the power of words and phrases” — words and phrases can actually rake in dollars to your online business.

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After Google’s announcement of possibly pulling the search engine giant from China on the 12th of Jan following sophisticated attempted hacks, copycat sites have emerged in China. Introducing Goojje – Google’s ‘little sister’.

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2009 proved to be the year of growth for online searching with a 46% increase according to comScore reports. The reports show that over 131 billion occur online everyday with 22 billion searches taking place in the US. China and then Japan followed with the most searches worldwide placing the UK in fourth also with a growth of 35% on 2008.

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Search engine optimisation is a way of getting your site to rank highly on search engines by choosing words and phrases that best relate to your website. As users search these terms it is a sure fire way to display your website at the top. By making changes to your meta tags and HTML, the quality of searches can be improved greatly. Its widely known that the top search engines such as Google, Yahoo and Ask Jeeves like to keep their search algorithms and strategies a secret to stop spam sites from clogging up their searches and still claim credit for the highest search results.
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Building links by submitting testimonials to sites is a technique that isn’t mentioned a huge amount in the public world of SEO, but there are various posts and websites that recommend it. And there’s no reason why this shouldn’t make it’s way into becoming, at the very least, a small part of your SEO campaign. Continue Reading…

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During the end of the year many businesses begin thinking about redesigning their website in an effort to breathe some new life into it.  During a redesign it’s important to make sure you build the site in a search engine friendly manner. You really need to address a number of SEO tactics before you get too deep into your redesign, this will  mean you do not lose your previous traffic and can also gain additional targeted search engine visitors when the new site goes live.

Here are 6 SEO site redesign tips to keep your new site search engine friendly:-

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Where would you rather be ranked in the top 10? Google.co.uk or google.com? Let’s take a look at some of the reasons why your decision may be wrong… Continue Reading…

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Many of the benefits of optimising your individual product pages are too often overlooked, with many sites simply offering very basic product details, photos and a brief description.  So how can you make the most of them from a search marketing perspective? Well, here are a few suggestions… Continue Reading…

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Google has recently revealed that at the beginning of next year they may be launching a new algorithm that will see the load time of a website become a ranking factor. Meaning a controversial move that would see pride of place being given to websites hosted on faster servers. Continue Reading…

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We all now know that WordPress is a very popular (and powerful) blogging platform that has a whole arsenal of features that can be tweaked and extended through their. Not to mention the fact that WordPress is open-source and can be tweaked to work in almost any way you want with the combination of coding tweaks and their many thousands of plugins.

So with such a flexible and powerful platform (one that doesn’t even need to be used for a blog!) it makes sense to make the most of it’s usefulness and ease of use as a business tool and take advantage of every opportunity to optimise your WordPress blog for the search engines. Continue Reading…

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