A top tip to gain trust within the search engines is to make sure you have a number of inbound links coming to as many of your websites pages as possible. By having other web sites linking to a variety of different pages to your site it tells the search engines that your site obviously has lots of worthwhile, useful information and therefore influences their decision in branding you as a trusted website. But it’s not that simple. Continue reading
Whether you are just starting out with SEO or whether you are an experienced search engine consultant we all prefer automated tools – particularly when they are free. They just make our lives that little bit easier. By using these tools well we’re able to concentrate on what we do best and spend more time doing the more enjoyable areas of SEO.
So, without further introduction, here are some very useful tools you should consider to support your SEO work. Continue reading
Google continue to grow and establish their online dominance with the announcement of a partnership with Sony which will see Google chrome installed on select Sony laptops over the coming months, putting Google further in direct competition with their leading rival Microsoft who’s Internet Explorer now comes pre installed as standard on many computers. Continue reading
For as far back as we can remember the use of a flash website might be pleasing to the eye but it can have a great detrimental effect in gaining top positions within the search engines due to the fact that most of your website will be unreadable by the search engine spiders and therefore deemed to supply unworthy information. There have been many rumours around recently to say that Google is providing ways of making flash website more search engine friendly, but is this really the case? Continue reading
We’re seeing more and more people submitting their sites to social media websites such as Digg in an attempt to gain popularity within the search engines. This can be a useful tool and act as a good inbound link but overtime this system has been abused by spammers who submit short and meaningless information just to add another link to their books. Many of the social media websites have already become clued up to this tactic and in an attempt to deter spammers have added no follow attributes to their outgoing links. Continue reading
You can rank at number 1 for your main key term and out rank all of your main competitors but still not receive any where near the amount of sales they do. The main issue for this is a high bounce rate.
The bounce rate is measured by the rate at which people click on and click off of your website – if you have a high bounce rate it means people are spending very little time on your website and aren’t navigating through your site as intended. Continue reading
We all know by now that Google is all about innovations. Well, they continue with the latest news that the search giant is set to predict the future of search trends. That’s to say that Google already know what we’ll be searching for in a year from now. They aren’t able to predict everything but for the more general search queries Google is remaining very confident. Continue reading
Many of the search engines, including Google and Yahoo are continually increasing their sophistication on methods for detecting sites that try to spam the search engines to gain top positions. There is no definite outline as to what the search engines class as spam and their algorithms are constantly changing so it can be hard to pin point however the following techniques are renowned for getting on the bad side of most search engines and generally results in the perpetrating website being penalised or even banned from the search results. Continue reading
Using an article marketing site such as Ezine Articles is becoming ever more popular with SEO companies and users looking to promote their own website. Using such promotional mediums is normally free because the marketing sites make their money from adsense meaning its top priority for a lot of people in today’s economic climate. Continue reading
Having a set goal in mind, is very important when link building, whether you are one of the many professional SEO companies or a beginner. You need to be focused.
Just like you can’t throw a wide selection of keywords out there and hope that you prospective reader/client will find you, you can’t got out and try to get a link from what seems like every site on the planet. You have to be quite a bit more subtle than that. here are a few points. Continue reading