Search engine optimisation is a way of getting your site to rank highly on search engines by choosing words and phrases that best relate to your website. As users search these terms it is a sure fire way to display your website at the top. By making changes to your meta tags and HTML, the quality of searches can be improved greatly. Its widely known that the top search engines such as Google, Yahoo and Ask Jeeves like to keep their search algorithms and strategies a secret to stop spam sites from clogging up their searches and still claim credit for the highest search results.
Building links by submitting testimonials to sites is a technique that isn’t mentioned a huge amount in the public world of SEO, but there are various posts and websites that recommend it. And there’s no reason why this shouldn’t make it’s way into becoming, at the very least, a small part of your SEO campaign. Continue reading
During the end of the year many businesses begin thinking about redesigning their website in an effort to breathe some new life into it. During a redesign it’s important to make sure you build the site in a search engine friendly manner. You really need to address a number of SEO tactics before you get too deep into your redesign, this will mean you do not lose your previous traffic and can also gain additional targeted search engine visitors when the new site goes live.
Here are 6 SEO site redesign tips to keep your new site search engine friendly:-
You have probably noticed that, particularly when checking up on the positions of a site you are familiar with, when you search Google, Yahoo or Bing the description that is shown isn’t always what you’ve set as the meta description tag. The title you are shown is usually what you’ve set within the title tag and the URL stays the same but the description, or snippet isn’t quite what you expected. Snippets usually do relate to your search query but when your description tag isn’t good enough, how are alternatives generated and where is the information pulled from? Continue reading
A recent post I found useful suggests that there is a strong possibility that a Google penalty can actually make your site stronger than ever before. Think about it, you must be doing something wrong on your website to receive a penalty in the first place. So, by cleaning up your act/website and making some much-needed alterations to your site as well as the way you do things you’ll be well on your way to a better, if not stronger, website. Continue reading
Ever wondered how you can get more clicks from the search engines? You may rank well – above your competition, even – yet you still expect more clicks to your website? There’s one small trick you can do to get people to click on your site rather than anyone else’s… and it’s really simple! Continue reading
Many of the benefits of optimising your individual product pages are too often overlooked, with many sites simply offering very basic product details, photos and a brief description. So how can you make the most of them from a search marketing perspective? Well, here are a few suggestions… Continue reading
Occasionally you come across a site that quite simply needs to be demolished before even thinking about the SEO. The likelihood of them getting anywhere within the search engines is next to nil. These types of sites need building with SEO in mind from the ground up and can be an expensive and time consuming process that delays the actual SEO.
Luckily, such sites are few and far between. So, to help with building better websites that are much more search engine friendly (whether you use an SEO or not) we’ve devised a quick list of some points you should bear in mind when designing and developing your site: Continue reading
Internal linking within a website is a very important part of SEO and is an often-overlooked aspect of maintaining a website. With internal links the webmaster has complete control over them so it’s well worth putting in some time to get these right. Here are some tips to make more of your internal linking strategies. Continue reading
Getting your website to be ranked amongst the top of the major search engines is a very hard task. It is hard enough for new websites to try and beat off competition from millions of other websites to rank top of the search engines without Google making it even harder with the “sandbox”.
Google does not trust new sites which is why it would receive very little traffic. It is only when your website receives links that it starts ranking a lot higher on the search engines as Google begins to trust it a lot more.
This is one of Googles methods to ensure the website reaches the very top of the search engine. The whole process to get Google to trust your website could take up to 2 years. This is a long time to wait and it could mean your website does not survive.
Luckily, I have included some tips to help you get your website ranked higher in Google in less than two years. Continue reading