How to Build a Sites Trust Within the Search Engines

Posted on October 2, 2009 by admin

As I’m sure many people have found either when working on a clients site or analysing your own competition the fact that Google along with the other search engines have their “favourites“. There are a small amount of sites in every niche where no matter what content they publish they always seem to rank well regardless of the content not being optimised or having any inbound links.

In comparison, you on the other hand might have been working extremely hard to rank for that content, through numerous optimisation techniques including gaining quality inbound links yet still have very little to show for it. What people aren’t aware of is that these high ranking sites have managed to reach a high trust level within the search engines which allows their content to rank highly.

A lot of time and patience is needed to build trust within the search engines but here are 25 essential SEO tips that will help:- Continue reading →

10 Steps to Becoming a Better SEO Company

Posted on September 29, 2009 by admin

Have you noticed how much negativity SEO can generate? SEO is very important to an online business yet there does still seem to be a lot of negativity surrounding SEO, especially SEO companies. After hearing some of the horror stories of providers promising to make your website the best and appear top of the search engines in a ridiculously short amount of time and then not delivering on their promise, you can see why there is such negativity surrounding SEO.

Consequently, for the majority of honest SEO providers, it makes it tough to operate in such a market. So, to help, here is our list of 10 tips for becoming a better SEO provider. Continue reading →

Tips for Optimising Anchor Text Links

Posted on September 23, 2009 by admin

When optimising a website around a set list of keywords it’s easy to over-use the terms you’re focusing on, particularly if you’re new to SEO. The menu items become keyword focused, the footer links and in-content links become keyword focused and it can easily start to look a little obvious to the search engines what you are trying to do and can easily work against you over time. Not to mention the fact that this kind of over-optimisation can start to affect how the users navigate the site. So, what’s a better way to do it? Continue reading →

Googles Tips to Avoid Duplicate Content

Posted on September 21, 2009 by admin

Having content available in numerous places online is an important issue. Although, this is often not intentional (some CMS systems create it naturally, or landing pages for PPC campaigns are crawled) it is something that can have a negative effect on a website’s rankings within the search engines. So, for those of you that are after some guidelines to combat duplicate content, Google have some tips on how to address duplicate content. Continue reading →

Tips for Better & Cleaner URLs

Posted on September 19, 2009 by admin

The design of a page URL is an important factor when it comes to creating both a user friendly and search engine friendly site. A bad URL could mean that parts of your website won’t be crawled, visited and won’t be able to be submitted to social media sites such as Digg.

URLs should ideally be short, readable, descriptive of the content it holds and also memorable. Visitors to your site, other sites linking to yours, and of course the search engines will appreciate the care you have taken over your URL structure so getting it right is something that should not be overlooked. Here is a checklist for creating good URLs: Continue reading →

The Benefit Of Creating Deep Links

Posted on September 17, 2009 by admin

A top tip to gain trust within the search engines is to make sure you have a number of inbound links coming to as many of your websites pages as possible. By having other web sites linking to a variety of different pages to your site it tells the search engines that your site obviously has lots of worthwhile, useful information and therefore influences their decision in branding you as a trusted website. But it’s not that simple. Continue reading →

Have You Considered Releasing a Press Release Online?

Posted on September 2, 2009 by admin

When you think of releasing press releases it’s fair to say that most will think of sending the news items to newspapers, journalists and magazines. For many, releasing press releases online isn’t the first thing that springs to mind. Well, it should!

Press releases have become a successful way of Internet advertising. These not only provide valuable inbound links, but also helps to website increase traffic and brand recognition. Continue reading →

Find Sites on the Same IP – Clever Bing

Posted on August 30, 2009 by admin

Have you ever wanted to know which other domains are hosted on the same web server as you or a competitor? There are tools that let you do this but require payment. Well, put your wallet (or purse) back in your pocket (or handbag/manbag) – you can now do it for free with Bing. And, it’s easy. Continue reading →

Seo Insider

Insider information, news and advice for those looking for or working with an SEO company.

Category Archives: Tips & Tricks