Although researching the backlinks your competitor has can give you a good idea about the types of links you could be working to obtain, you don’t necessarily need to know this information to compete with them. This will only get you the same links as your competitor – something which is never really needed.
If you are adding content to your website on a regular basis and actively building links to this content using intelligent methods you are already building up the quality and trust of your website and will likely get rewarded with links to your content naturally, appearing over time and much more organically.
It would be better to know what types of content people feel are worth linking to and focusing on creating more of this kind of information (search Google to see what types of articles or news people are linking to). Good quality and interesting content is often much more link-worthy than a business website offering nothing but information on their service or products.
Sometimes you are much better off knowing that you’re adding quality content to your website that is interesting and useful to your target audience – both individuals and organisations. You can then contact the people that potentially would be interested in this content and let them know where to find it. Introduce them to your information and you may get rewarded with quality one-way links.
