To make your web site really pay off, it has to get good web traffic, which means that a lot of people are coming to your web site that are interested in your products/services. A website that can’t be seen by potential customers is useless. By checking your web stats you can quickly observe how many visitors your web site is getting and even how many people stay long enough to view the website. Programs such as ClickTale, a web analyzing program, will reveal how those web visitors came to you. Did they click through from a search engine? If so, what keyword brought them to you? Or, did they come from a particular website that links to yours?