It seems Google’s display ads – the images ads you see on content websites typically through their AdSense campaign – have a much higher mouse over rate, when compared to the click through rate (CTR) of the same.
A short WebmasterWorld thread has a post from a member that knows his stuff. The advertiser said:
“But I’ve noticed something interesting. The Mouseover Rate is 10X or even 20X my CTR. So, folks are mousing over my ads like crazy, but of course getting no action.”
It is interesting to know that people are hovering their mouse over the ads, at least. But another user comments:
“I commonly see ads on the right hand side of the page next to where the scroll bar is located. If a user moves their mouse across your ad to get to the scrollbar, then that is counted as a mouseover.”
So, is it down to the ad location or are these results genuine?
You can see the full forum discussion at WebmasterWorld and if you have any feedback on your experience with Google Display Ads feel free to share your views below.