We have recently noticed that Google has made some minor changes to their search results pages. Did you notice that the sponsored results (PPC) had in fact moved? Probably not, but you will now.
Google has shifted the paid PPC listings on the right hand side of the search results (sponsored results) page closer to the organic results. The same has been noticed by numerous search fanatics who also noted that when the browser’s width is expanded, the ads do not move to the far right of the screen, whereas before they’d be pushed up against the far right of your monitor, well away from the organic results if you’re on widescreen.
For a while this only seemed to be a test and didn’t appear in all browsers or for all people, although it now appears to have bee rolled out completely. This seems to be just another tiny little tweak that Google are so keen to get right by testing and… well, testing. It sounds like quite a simple change to make but I’m sure the reasoning and thought process behind this minor change was extensive, as will be the analysis of its impact.
Have you noticed any change in the way your PPC ads run since the change? Are they more of less effective than before? Are you seeing a higher click-through rate? Even a higher conversion rate? Let us know how this change has affected your campaigns.
