Here’s a amusingly sarcastic post I found recently on SEOmoz where someone tried to penalise a well-trusted page using the infamous black hat method of ‘keyword stuffing’.
In short, he created and optimised a small test website based around a non-competitive (and low traffic) term to obtain a #1 position within Google.
After reaching the top 10 he created a link from his SEOmoz profile to push it to #1, yet the one mention of his keyword term in the anchor text on the trusted SEOmoz website was enough to rank that #1 instead, out-positioning his well-optimised ‘baby’.
So he did what any loving parent (with a violent tendency) would do if their child had just been beaten: tried to offer it’s rival some pain. But what did Google think?
Find out here and draw your own conclusion – or just read the comments!