Internal linking within a website is a very important part of SEO and is an often-overlooked aspect of maintaining a website. With internal links the webmaster has complete control over them so it’s well worth putting in some time to get these right. Here are some tips to make more of your internal linking strategies. Continue Reading…

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Getting your website to be ranked amongst the top of the major search engines is a very hard task. It is hard enough for new websites to try and beat off competition from millions of other websites to rank top of the search engines without Google making it even harder with the “sandbox”.

Google does not trust new sites which is why it would receive very little traffic. It is only when your website receives links that it starts ranking a lot higher on the search engines as Google begins to trust it a lot more.

This is one of Googles methods to ensure the website reaches the very top of the search engine. The whole process to get Google to trust your website could take up to 2 years. This is a long time to wait and it could mean your website does not survive.

Luckily, I have included some tips to help you get your website ranked higher in Google in less than two years. Continue Reading…

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As I’m sure many people have found either when working on a clients site or analysing your own competition the fact that Google along with the other search engines have their “favourites“. There are a small amount of sites in every niche where no matter what content they publish they always seem to  rank well regardless of the content not being optimised or having any inbound links.

In comparison, you on the other hand might have been working extremely hard to rank for that content, through numerous optimisation techniques including gaining quality inbound links yet still have very little to show for it. What people aren’t aware of is that these high ranking sites have managed to reach a high trust level within the search engines which allows their content to rank highly.

A lot of time and patience is needed to build trust within the search engines but here are 25 essential SEO tips that will help:- Continue Reading…

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Have you noticed how much negativity SEO can generate? SEO is very important to an online business yet there does still seem to be a lot of negativity surrounding SEO, especially SEO companies. After hearing some of the horror stories of providers promising to make your website the best and appear top of the search engines in a ridiculously short amount of time and then not delivering on their promise, you can see why there is such negativity surrounding SEO.

Consequently, for the majority of honest SEO providers, it makes it tough to operate in such a market. So, to help, here is our list of 10 tips for becoming a better SEO provider. Continue Reading…

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Many web designers and developers seem to overlook images as part of their sites optimisation. Most websites nowadays contain a large amount of images and few actually apply SEO techniques to them.

By not optimising your images you could be missing out on valuable traffic from Google Image Search, which has become one of Google’s most popular search systems.  Here are 5 tips that can help you optimise your images correctly and gain traffic from searches being made for images. Continue Reading…

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There has been a lot of talk (and argument) and as to whether keyword density is still a factor when it comes to ranking a website. And after all the time and effort that has been put into testing the theory that the keyword density factor still exists, there is still a lot of difference in opinion from even the big names is the SEO world. So is keyword density still a factor in ranking a website today? Or have things evolved? Continue Reading…

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When optimising a website around a set list of keywords it’s easy to over-use the terms you’re focusing on, particularly if you’re new to SEO. The menu items become keyword focused, the footer links and in-content links become keyword focused and it can easily start to look a little obvious to the search engines what you are trying to do and can easily work against you over time. Not to mention the fact that this kind of over-optimisation can start to affect how the users navigate the site. So, what’s a better way to do it? Continue Reading…

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Having content available in numerous places online is an important issue. Although, this is often not intentional (some CMS systems create it naturally, or landing pages for PPC campaigns are crawled) it is something that can have a negative effect on a website’s rankings within the search engines. So, for those of you that are after some guidelines to combat duplicate content, Google have some tips on how to address duplicate content. Continue Reading…

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The design of a page URL is an important factor when it comes to creating both a user friendly and search engine friendly site. A bad URL could mean that parts of your website won’t be crawled, visited and won’t be able to be submitted to social media sites such as Digg.

URLs should ideally be short, readable, descriptive of the content it holds and also memorable. Visitors to your site, other sites linking to yours, and of course the search engines will appreciate the care you have taken over your URL structure so getting it right is something that should not be overlooked. Here is a checklist for creating good URLs: Continue Reading…

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A top tip to gain trust within the search engines is to make sure you have a number of inbound links coming to as many of your websites pages as possible. By having other web sites linking to a variety of different pages to your site it tells the search engines that your site obviously has lots of worthwhile, useful information and therefore influences their decision in branding you as a trusted website. But it’s not that simple. Continue Reading…

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