The Standard AdSense font family was introduced to Google AdSense back in February. Now Google AdSense is updating font styles for its ad units once again. Reportedly, AdSense has changed the default font used in the different ad units on the basis of which ad font performs best in a particular ad unit. Continue reading
It seems Google’s display ads – the images ads you see on content websites typically through their AdSense campaign – have a much higher mouse over rate, when compared to the click through rate (CTR) of the same. Continue reading
Further to our previous post on the Google Caffeine update, here are a few tools you can use with Caffeine that you will hopefully find quite useful. Continue reading
Love them or hate them, no matter what you feelings towards them, even their most vociferous detractors cannot in truth deny that Google have become a major guiding force in the web. Some would argue that they have even supplanted Microsoft from the top spot with the level of web applications, tools, and sheer brand recognition.
Of course Google’s tour de force is search, and it is rightly so that they are considered the leaders in the field, being that they really pushed what was considered then, an unprofitable area of the Internet. Search became a major feature of how to use the Internet, and Google have become the kings – how many SEO experts have based their craft around how a site will be seen by Google? Continue reading
We have recently noticed that Google has made some minor changes to their search results pages. Did you notice that the sponsored results (PPC) had in fact moved? Probably not, but you will now. Continue reading
The ODP (Open Directory Project), as DMOZ is also known, was once considered to be the king of all directories. Once upon a time it was said to be a directory that was for the people and by the people, and this openness is what gave it its value.
These days, DMOZ has dropped significantly in popularity over the years, and is the subject of much criticism by webmasters looking for inclusion. But does the open directory still hold value in terms of SEO? Continue reading
As we see both Microsoft and Yahoo! finding their feet with their new search deal it seems that Google has been hatching it’s own plan. They have secretively been working on a new architecture for their search, know as the ‘Caffeine’ update.
Currently the new architecture is only really seen by ‘power users’ and web developers, which would make sense if it’s purely technical changes they’ve been making, but will anyone else see a difference? And is this just covering up other big changes or just causing a distraction? Well, Google have released the architecture for previewing and testing by developers and power Googlers and can take the new caffeinated search for a ride at http://www2.sandbox.google.com/. But what changes have really been made? Continue reading
With the continued growth of Facebook it has originally been considered by Google to acquire the fast growing social networking site. Internet users behave differently on Facebook than any other online site, users display their real names, use their real email addresses, contact their real friends and share their real thoughts, news and other personal information making it more than just a popular social network but instead a huge source of personal data, something that Google have a real lack of as they have a relatively small amount of data about its users other than their browsing activity and search queries. Continue reading
It is by now nothing new to SEO professionals that Microsoft and Yahoo have signed a deal to share search engine results, a deal that is considered by some to be monumental. It is a deal in which Microsoft’s own search engine bing, will gain second place in the search engine market share, but are we to see a fall from the top by Google?
Well probably not. Google itself came into the search engine business with no market share, and even once had its own deal with Yahoo. People liked the fledgling company better, and they grew to become the prime force in the search engine industry, and our primary focus in SEO. Continue reading
We all have our opinions and stance on buying and selling links and some of us may have seen the effects of doing this. But what about reciprical linking or link exchanges? Do you know where you stand on this? I do.
My opinion (based purely on my own experience) is that this can still be a great method of increasing positions and generating additional traffic, particularly for new websites of little or no traffic. Although exchanging links excessively can – and likely will – cause issues, here are a few guidelines to ensure you don’t overdo it and to help you get the most from your efforts. Continue reading