We’re seeing more and more people submitting their sites to social media websites such as Digg in an attempt to gain popularity within the search engines. This can be a useful tool and act as a good inbound link but overtime this system has been abused by spammers who submit short and meaningless information just to add another link to their books. Many of the social media websites have already become clued up to this tactic and in an attempt to deter spammers have added no follow attributes to their outgoing links.
Digg until recently had always seemed like the safe bet however they have just announced that they too have added no follow attributes to their links meaning the submission of meaningless information will no longer prove beneficial in the attempt to climb the search engine rankings. Social media marketing has for too long been deemed a simple way of gaining links and the fact that it is actually an excellent marketing tool and a great way of gaining additional exposure for your business has been overlooked.
With the introduction of such websites as facebook and twitter social media marketing more than ever is a tool that can gain your website visitors that you wouldn’t normally be able to obtain. The key is to keep the information you are posting up to date, useful and sociable. If you are submitting mundane information that not many people are going to find useful then your social media life may be short lived whereas if you are keeping your posts short, snappy and about your latest services or new product launches then people will be far more interested and therefore far more likely to click through to your site to learn more about what’s on offer. If people are finding your information useful then its also likely they will make their online friends aware of your business which can lead to a large number of online supporters, gaining even more exposure for your business.
The best strategy to take is don’t just treat social media marketing as an inbound link but look at it as a way to gain hundred or even thousands of new customers and a great new awareness of your business and what you have to offer.
