As I’m sure many people have found either when working on a clients site or analysing your own competition the fact that Google along with the other search engines have their “favourites“. There are a small amount of sites in every niche where no matter what content they publish they always seem to rank well regardless of the content not being optimised or having any inbound links.
In comparison, you on the other hand might have been working extremely hard to rank for that content, through numerous optimisation techniques including gaining quality inbound links yet still have very little to show for it. What people aren’t aware of is that these high ranking sites have managed to reach a high trust level within the search engines which allows their content to rank highly.
A lot of time and patience is needed to build trust within the search engines but here are 25 essential SEO tips that will help:- Continue reading