Keyword research is one of the first steps most people take when optimising a website in any niche. This research allows you to find out keywords that people search for that relate to the site you want to promote.

Using various tools can help you find more keywords to target. You can often find some great little gems that you wouldn’t usually think of that really are worth adding to your campaign. But with so many out there that all claim to have the most accurate information it’s difficult to finally settle on a list of keywords to use for your SEO campaign. So how can you be sure you’re targeting the right keywords? Continue reading →