You have probably noticed that, particularly when checking up on the positions of a site you are familiar with, when you search Google, Yahoo or Bing the description that is shown isn’t always what you’ve set as the meta description tag. The title you are shown is usually what you’ve set within the title tag and the URL stays the same but the description, or snippet isn’t quite what you expected. Snippets usually do relate to your search query but when your description tag isn’t good enough, how are alternatives generated and where is the information pulled from? Continue reading →