2009 proved to be the year of growth for online searching with a 46% increase according to comScore reports. The reports show that over 131 billion occur online everyday with 22 billion searches taking place in the US. China and then Japan followed with the most searches worldwide placing the UK in fourth also with a growth of 35% on 2008.
Google is still the strongest owning 66% of all the online search market. Although Google still is the most predominantly used search engine, competition is now emerging from Chinese search site Baidu ranking third, while Microsoft is showing amazing growth being up 70%. This could be suggesting that many users are wanting to optimise their search results by going to alternatives.
With internet searches diversifying over the course of 2009, any number of new searching sites could find their way onto comScore’s list for 2010.
*images sourced from www.comscore.com