Getting your website to be ranked amongst the top of the major search engines is a very hard task. It is hard enough for new websites to try and beat off competition from millions of other websites to rank top of the search engines without Google making it even harder with the “sandbox”.
Google does not trust new sites which is why it would receive very little traffic. It is only when your website receives links that it starts ranking a lot higher on the search engines as Google begins to trust it a lot more.
This is one of Googles methods to ensure the website reaches the very top of the search engine. The whole process to get Google to trust your website could take up to 2 years. This is a long time to wait and it could mean your website does not survive.
Luckily, I have included some tips to help you get your website ranked higher in Google in less than two years.
Make your 1st links high quality links
When you launch your website, make sure you gain links from high quality targeted directories. Doing this could dramatically increase the trust that Google has in your website and you could find yourself ranking higher in the search engines a lot quicker than you would if there are no high quality links to your website.
Get Google to trust your website
As mentioned above, it is great to gain links from relevant sites. It dramatically increases the ranking of your website. But does Google trust your website? For the majority of new websites, the answer would be no.
In order to build your trust in Google, it is beneficial for you to link from articles or blogs. These would need to have content which is relevant to your website in order to build up the trust by Google.
Build a spin off site
You may create your website from an existing section of one of your other more established sites. An example of this is if you are a garden centre. You primarily use it as an e commerce site but you include a hints and tips section. You then decide to launch a separate site for hints and tips.
In order to carry traffic and rankings from the old hints and tips section, you could implement a 301 redirect which takes users from old hints and tips area onto the new hints and tips website.