Having a set goal in mind, is very important when link building, whether you are one of the many professional SEO companies or a beginner. You need to be focused.
Just like you can’t throw a wide selection of keywords out there and hope that you prospective reader/client will find you, you can’t got out and try to get a link from what seems like every site on the planet. You have to be quite a bit more subtle than that. here are a few points.
- Be focused on what you are doing and who you are aiming for, this will also be of great help when finding the best keywords and key phrases.
- Try to remain focused on where you are geographically. This is also a must for keyword research.
- Find sites that are relevant to what you are doing, but don’t compete. If you run a pet shop, it’s best not to try and find a link partner that runs a shop too, even if you aren’t in the same town, but providers of pet insurance for example are fine.
- Try and gain inbound links from sites with a reasonable Google PR. Just because you are focusing on one area, it’s still not best to gain a link from every site you come across in that subject. Be selective, a handful of high PR links can be better than a long list of low ranking ones. And Google are working on having the effect of low PR links nullified.
Having a focused strategy will also save you a great deal of work hours since you wont be linking to every site you come across, which also saves you a great deal of eye strain from staring at your monitor.
SEO may seem like an impossible science at first, but there are many resources out there, with people more than happy to share what they know
